StockX Vs. GOAT: 2019’s Hottest Sneakers So Far


Kass Jones

2019 has had a competitive race for the most hyped sneaker. With hype sneakers, reselling
comes naturally. The resale market is led by two major companies: StockX and GOAT.
Consumers buy shoes from these applications by selecting a size (price will dictate depending on
size because of availability). Sellers sell their item to the company by sending in images of
mandatory parts of the sneaker for authentication purposes; the shoe will be further authenticated
by the company after they have it in possession. The companies buy the shoe from the seller if
they see fit. They then take an average of 13% of what they buy the shoe for. There are minor
differences to each application: on StockX, buyers have an option to bid on the shoe in their size
for lower than the set price. And on GOAT, there is an option to buy used sneakers as well as
‘deadstock’ or new sneakers.

Much like the resale market there are two leading brands in sneakers: Nike and Adidas, taking
the lead per usual. Adidas and Kanye West’s billion-dollar deal (Yeezy) consistently releasing
new colorways of beloved silhouettes from the end of last year into this one.
Adidas Yeezy Boost 700 V2 ‘Static’

Release Date:12/29/18
Retail: $300 StockX avg. (sz.9-13): $620 GOAT avg. (sz.9-13): $572
Launching colorway of the Adidas Yeezy Boost 700 V2. Hype take on the ‘dad-shoe’ trend.

However, Nike and Jordan Brand have been 2019’s clear successor. Whether it is the Travis
Scott collection, Jordan’s Nike SB collaboration, or Sacai’s collaboration with Nike on a brand-
new silhouette.

Travis Scott x Air Jordan 1 Retro High OG 'Mocha'

Release Date: 5/11/19
Retail: $175 StockX avg. (sz.9-13): $1,353 GOAT avg. (sz.9-13): $1,390
Travis Scott’s fourth shoe in his deal with Nike and Jordan Brand. Infamous for the backwards
swoosh on the lateral sides of the sneaker.

Sacai x LDWaffle 'Varsity Blue'

Release Date: 5/30/19
Retail: $155 StockX avg. (sz.9-13): $636 GOAT avg. (sz.9-13): $728
Sacai’s collaboration with Nike on this Waffle silhouette overlaps swoosh on swoosh, laces on
laces, sole on sole, and tongue on tongue. Releasing with a Nike Blazer as well.

Jordan 1 Retro High SB ‘LA to Chicago’

Release Date: 5/25/19
Retail: $175 StockX avg. (sz.9-13): $423 GOAT avg. (sz.9-13): $507
Nike SB collaborating with Jordan Brand with a Lakers’ colorway. As you wear them, the top
layer of paint rubs and scratches off to reveal a classic Chicago colorway.

The biggest surprise of the year has been New Balance’s 2018 sign with NBA star Kawhi
Leonard. Leonard designed his very own signature basketball sneaker releasing earlier this year.

New Balance OMN1S ‘Kawhi 2-Way Pack’

Release Date: 5/7/19
Retail: $140 StockX avg. (sz.9-13): $963 GOAT avg. (sz.9-13): $835
Leonard’s first signature model sold out within hours and is now doing almost 7 times as much
as the retail price.