Pallessi

Pallessi

Eman Habib, Shoe Designer

Payless recently conducted an experiment and created a fake luxury shoe store and named it
Pallessi. They designed the store to look very modern and fancy as if it was a high-end shoe
store. They put all of their shoes on display at a pop-up store in LA and simply raised their
prices. Also, they invited many influencers who had no idea what was going on.
They recorded the whole thing to capture everyone’s reaction. Everyone was gushing over the
shoes and how the fabric and designs were so “sophisticated”. Some even purchased shoes for
six hundred dollars when they were really just worth twenty. “I can tell it was made with high
quality material,” one person said. At the end, before everyone left with their shoes, they
confessed that they are really just Payless and that the shoes weren’t really that expensive.
Everyone was shocked and embarrassed because they were fooled.
They gave everyone their money back and, of course, let them keep their shoes. This
experiment was an amazing way to uplift the value of their products considering the holiday
season is approaching. It also showed that people are willing to buy shoes for any price as long
as its brand name.