A Smear Piece on Lip Balm


Brady Bush, Person with Chapped Lips

As the windy winter season approaches, peoples’ lips are getting more chapped than ever. As my own lips have started to chap, I have started to look for a good lip balm to solve this problem.

Now in years past, I have used Burt’s Bees Chapstick almost religiously. However, this year I started to notice that Burt’s Bees has one fatal flaw. About 20 minutes after applying it, I find myself having to put on more, and then 20 minutes later, more, and so on. Burt’s Bees becomes addictive because while it soothes your lips at first, it dries them out 15 minutes after. This is a common strategy used by tons of lip balm companies to keep their consumers buying more and more.

Fellow lip balm connoisseur, Emma Coons, says “I go through a good full container of EOS lip balm a month and while my lips remain very chapped on a constant basis, my lip balm consumption provides me with immense relief! Thank you Lip Balm!” Consumers are motivated to continue buying lip balm due to this immediate drying sensation after usage.

It’s not only Burt’s Bees and EOS that use this technique to get more customers. The entire lip balm industry does it in order to secure more sales. This Capitalistic practice shows just how all companies use sneaky methods to keep the American consumer wrapped around their fingers.

Honestly, I think it’s sick that lip balm producers put additional additives into chapstick to get their consumers buying more. Just a complaint.