Nike Kaepernick Controversy


Julia Booth, Nike Spokesman

On September 3 rd , Nike produced an advertisement with the face of Colin Kaepernick and the
words, “Believe in something. Even if it means sacrificing everything.”. While, Colin Kaepernick
is just one of the athletes helping commemorate the 30 th anniversary of Nike’s slogan, including
Serena Williams and Odell Beckham Jr, many people across the country have begun to protest
the brand. These boycotters have claimed that it is deeply disrespectful to the country, so they
have decided to burn their Nike apparel.
While the #BurnYourNikes has been heavily used within the last few days, after a video
of a pair of burning shoes were posted, many have begun to mock these participants, pointing
out that burning Nikes that are already bought does not actually hurt the brand. In fact, burning
your Nikes could mean unintentional advertising for the company. In addition, other brands
such as Levi Strauss & Co. has recently vocalized it’s support for gun violence prevention and
donating more than one million over the next four years.