I Think MLK Might’ve Driven a Ram Truck

I Think MLK Might’ve Driven a Ram Truck

Matthew Moskowitz, Journalist

As a part of the annual Super Bowl commercial scene, Dodge revealed their newest commercial featuring the late Martin Luther King Jr.. But the odd part of the commercial was that the commercial was centered around Dr. King’s “Drum Major Instinct” sermon. Throughout the commercial, shots of kids being instructed and soldiers marching and volunteer efforts were blasted to suggest that Dodge’s trucks were built to serve. At the point in King’s life when this sermon was given, he turned his focus on activism towards economic injustices and facets of capitalism he was surrounded by.

 

When you actually take the time to read and understand MLK’s sermon, you’ll come to realize that he is basically preaching people to not spend so much money on cars, so I think Dodge was a little too quick to judge his words. There’s no doubt that the car group attempted to bring people together in their commercial with their inclusion of a Dr. King sermon, but the whole deal of NFL’s players taking a knee during the national anthem juxtaposes these ideas of civil disobedience King professes. While King was active in the civil rights reformation scene, his efforts were seen as divisive, but now we all see what King lead as being what protests should look like. So maybe Dodge Ram wants King’s children to buy some of their new trucks to legitimize the Super Bowl commercial. I’m starting to think that if MLK is good enough for a 2018 Dodge Ram, then I might be too.