Kendall Jenner’s Pepsi Ad

Nora Cooper

Kendall Jenner’s Pepsi Ad

Kendall Jenner unveiled a new commercial for Pepsi on Tuesday and it soon became the target

of backlash, as did the soda company.

In the ad, Jenner is seen participating in a photo shoot and becomes distracted by a group of

protesters, which shows a group of attractive young people holding signs with nonspecific

sayings like “Join the conversation.” They are smiling, laughing, and hugging. Kendall Jenner, a

white woman, decides to join them, and toward the end, comes face- to face with on officer.

She offers him a Pepsi and he accepts the drink before cracking a smile.

The ad was accused of appropriating the Black Lives Matter movement and other serious

protests and using social justice to sell soda, while minimizing the danger protesters encounter

and the frustration they feel.

The imagery was also thought by some to be far too similar to photos of Ieshia Evans, a

protestor who was detained by law enforcement while protesting in Baton Rouge following the

shooting death of Alton Sterling at the hands of police.

People went to Twitter to mock the commercial.

Kendall Jenner: Can I copy off of you?

Iesha Evans: No.

Kendall:* Looks over shoulder anyway*

Damn that. I'm getting this Pepsi money. pic.twitter.com/NUXwCZnM7p

— C I L L My Landlord (@GuruBluXVIII) April 4, 2017

Lmao Pepsi's new ad Kendall Jenner 'ends racism' by handing police men a Pepsi – way

to degrade 50 yrs of black/minority struggle

— Hanorah (@HanorahHardy) April 4, 2017

Pepsi has since apologized for the controversial advertisement.

“Pepsi was trying to project a global message of unity, peace and understanding. Clearly, we

missed the mark and apologize,” the company said in a statement on Wednesday. “We did not

intend to make light of any serious issue. We are pulling the content and halting any further

rollout.”